26 November 2015

GREAT LIVES – VERGHESE KURIEN; THE MILKMAN OF INDIA

THE MIGHT OF MILK

Ant-E and Buzz-E are great fans of biographies and were waiting for an opportune moment to showcase this gem of a book from their collection on one of their favourite heroes, Verghese Kurien. And there could have been no better day than today – his 94th birthday!

Fondly called the Milkman of India, Verghese Kurien was one of India’s most enterprising and innovative personalities. His revolutionary ideas helped establish a most successful milk cooperative movement called Operation Flood, which made India the largest milk producer in the world. The brands created from this movement – Amul, Mother Dairy, Safal and Dhara – are all owned by farmers to this day and not by multinational companies.

Back to the biograph-E… ahem… biography in focus! Written by Rohini Chowdhury and illustrated by Dhruva Rao, this book is the first in Scholastic’s Great Lives series, which recounts the lives people who have inspired and continue to motivate young and old alike. Its unique format of interweaving pages of text with pages of comics makes the book an easy, engaging and entertaining read.

Great Lives: Verghese Kurien The Milkman Of India takes us back in time on a very special journey, which begins with Kurien’s arrival in the sleepy little town of Anand in Gujarat in 1948. How did this man, who at the time was most disinterested in his job as a dairyman, go on to change the face of the milk industry in India forever? Read the book, discover the story of an unusual man brimming with ideas, enjoy his sharp wit and quirky personality, and, above all, be inspired by his passion and vision to transform the lives of India’s farmers by empowering them.

Salaam, Verghese Kurien, from all of us, who were born into the land of milk and honey because of you!

GREAT LIVES: VERGHESE KURIEN THE MILKMAN OF INDIA
Recommended for 8+ year-olds • A part of Scholastic’s Great Lives Series, presented in graphic novel format • Written by Rohini Chowdhury and Illustrated by Dhruva Rao • Price: Rs. 250 • Publisher: Scholastic India

 

One thought on “GREAT LIVES – VERGHESE KURIEN; THE MILKMAN OF INDIA

  1. Pay your heartfelt tributes to a venerated personality, mastermind behind the creation and success of Amul,’Milkman of India’ Mr. Verghese Kurien on verghese-kurien.tributes.in
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